3 Delusions About SEOMyths about search engine optimization (SEO) pop up periodically. The reason for this is that search engines are constantly evolving and people are trying to understand how they work the best. With each change made by the search engines, the confusion and myths grow due to a lack of written rules for ranking. Search engines keep changing their algorithm from time to time, so it's your job to stay updated. Trying out various strategies is the only way to see what will work.
As a guide to help optimize your site here is a list of SEO myths.
Some people fall for a common yet strange SEO myth believing that PPC ads will help rank their site higher in the organic listings. This is completely mistaken. There are many people who think they can improve the ranking of their website in the search engine pages by running PPC campaigns. What you need to keep in mind is that PPC and SERP rankings have no influence on each other. This is why it is a mistake to spend money on PPC based on the assumption that your site will rank better. Instead, you should concentrate on building more backlinks to your website and to create more quality content to ensure that your site continues to increase in rank. Use your common sense and be practical when deciding whether or not this story is accurate.
Another mistaken idea that many people have is that search engine optimization involves fooling the search engines so that they rank you highly. If you set out to deceive the search engines, however, you will also be deceiving here your target audience. Doing such activities might get you traffic, but the bigger question is, how much of it converts? What SEO really involves is not tricking the search engines but providing them with the kind of quality backlinks and optimized content that they like.
You can use certain techniques to speed up the process, but they have to grounded in a sound strategy. You should be looking at the long term, not trying to get fast and temporary results.
You may also hear about another myth that states that you don't have to worry about SEO if you are in a market or industry that reaches people in some way other than search engines. As more and more people go online and use the internet, it's simply not practical to set up a business without thinking about the search engines. Try doing a search for any keywords in your niche and you'll get an idea of how well the search engines cover a market. No matter what niche you're in, you have to consider the many millions of people who search on Google and other search engines every day as potential visitors and customers. It's a good idea to do as much research as you can, so you don't believe in this kind of myth. Take the time to figure out where you can get reliable facts about these issues so you can avoid being misinformed. Having the right information is essential for your success.